Job Search Series: Researching Your Job Opportunities

The process of looking for a position with a company that’s right for you involves developing a strategy to achieve your goal of getting an offer for a position that fits your skill set, values and personality. One of the best ways to achieve this is by doing research. In fact, the research you do in your job search may mean the difference between finding something you love and settling for something you need. The skills you learn in searching for a job may also come in handy in a new job or in future situations.


Today, information is a vital commodity in more than just job hunting. The more you know, the easier it is to find information and the greater your chance for success. During the interview process, employers will discover the knowledge you acquired during your job search. Employers value those who research their company as it demonstrates your interest and enthusiasm. Additionally, it also demonstrates your ability to do research once you’ve been hired.


There are two times when you should conduct research. The first is at the start of your job search as you’re identifying companies in your industry, geographic location and particular field of interest. The second is when you’re applying for a specific position as it will help you tailor your cover letter and resume to the employer.


During both stages you’ll be looking for two kinds of information. During the first stage, as you are gathering general information, you’ll likely find most of it on company websites. This includes products and services, company history and culture, and the organization’s mission and goals. The second type of information deals with different career paths and advancement opportunities the company may offer, benefits and human resource functions. In these cases, there are a number of online media, such as Glassdoor, that have done the research for you or provide the ability for current and past employees to write reviews of the company.


Research is Key, But Simple

If you’re unsure of where to start, typing in search terms such as “best place for women to work,” “best private companies,” “best employee-owned companies” or “fastest growing companies” will yield a list of employers who deserve a longer look. After you have mined as much information as you can from the company website, do a search for the company’s name followed by the word “review.” This often yields other websites where individuals have posted reviews of the company or even places where customers have posted reviews.


A good source for private companies is Forbes largest private companies list or the Inc. 5000 list of America’s fastest-growing privately held companies. Most professional companies belong to a professional organization where you can find more information about the company. Trade publications and journals may carry advertising or featured articles on the company, and online communities dedicated to particular fields are areas where you may be able to network with those who have worked at the company you’re considering.



Take Control of Your Career

Researching job opportunities and information about a company that interests you will increase the potential you’ll land a job you love, and offer you the opportunity to grow professionally. At Anodyne, our expert recruiters will help you develop a research strategy and support your efforts as you seek your next job.